What is SEO and How Does it Help My Business?

Search Engine Optimisation (SEO) is the process of improving where your website shows up in search engine results such as Google or Bing. Generally the higher in the search results a website is the more traffic it will get. More traffic means more business. Whether you can reach the top spot also depends on your market. If you’re not in a niche then it can be hard to reach the first page of results, never mind the top spot.


One way in which Google and Bing decide your rankings is through the use of “spiders”. A spider is basically a piece of software that crawls along the web, searching websites for keywords and phrases. The data collected by these spiders is used to determine how relevant your website is when someone searches these keywords and phrases.

It becomes important to also think about the searching habits of your target audience and how these keywords and phrases appear on your site. So if you run a physiotherapy website you should include keywords related to physiotherapy in your website. Common keywords there are “massage” and “lower back pain”. Also keep in mind that the text included in images can’t be read by these spiders, but the alt-text of an image can.

One great way to identify the keywords you should be using is the Google Adwords keyword tool. This tool gives advertisers a list of keywords related to their market but it can also provide copywriters with keywords they should be using. You can also put in any site, and get keyword ideas related to that niche. For example, if I was looking for keywords in the showering space, I would plug in a currently ranking site like Showerheadly.com and get the necessary keyword suggestions.

After you know which keywords you’ll be using you should make sure they are inserted into the body of your pages and the metadata of your page too. This is information that users won’t see but spiders can. You can do it yourself or ask your web designer to do it for you.


PageRank is a ranking out of ten that search engines use to decide how trustworthy your website is. Building up links between websites improves the score of both sites and linking to and from sites with a high PageRank is the most beneficial.

While you can’t control all of the links to your website (and Google tends to punish people who use link farms and generate artificial links) you can take some steps to improve your PageRank score. You should link your website to your social media accounts and try and get it listed on free open directories such as DMOZ. Also try and get your website linked in professional bodies that are related to your market.

You need both inbound and outbound links to improve your SEO. If you ever mention a website you should ideally create a hyperlink to it. Setting up internal links to other pages on your website means that the spiders spend more time looking through your site. One step you can take here is to insert a quick links footer so that each page is linked to another page.

You can find out the PageRank score of your website by using a browser plugin like PageRank Status.

Stay Fresh

How often spiders crawl around your site is partly determined by how often you create new content on your pages. So you should always change the text and images on your pages, or add and remove pages, at least once a month. That way your content stays fresh and spiders keep coming back.

Another solution that more businesses are adopting is to create blogs and spend time writing or curating content that your target audience will enjoy and find relevant. It might sound like a daunting task but it quickly becomes second nature and shouldn’t take up more than half an hour of your day to do. If you’d like some material to blog about then consider setting up Google Alerts for news and information about your keywords.

Where to Get the Premium Marquees For your Next Big Event

Needless to say that marquee for all occasions can be very helpful and getting the very best impression of your guests. An outstanding venue means an outstanding start of the celebration as a whole. Now, part of the many benefits you can get of having a marquee is that, you have a total freedom to include the things you wanted for your event whether it is a simple birthday party, chistening, thanksgiving party, wedding party and the like. Remember that marquee is like a blank canvass which encourages the production of your ideas as to what size, style, and shape you want to have.

At Capital Marquees Essex, you are guaranteed the best marquee with superior design and excellent build for your event needs. Through the years, we have been offering a quality service to each and every consumers. Meanwhile, we will share to you the most helpful ideas in making your event fab in whatever theme you choose.


Marquees are great for weddings because it is very flexible and hassle-free way of having a venue for your special day. Of course, wedding venue must be well-prepared beforehand so that you will have the sufficient time table for the marquee to stand as well as the overall design service for your party. You need to keep everything ready beforehand, including waist trainers for the lovely ladies. For certain, you will have a wide variety of options to choose from and your experience with us will be fun and satisfying. Marvelous service will be provided for you regardless of what season your wedding will be—summer or winter is never a hindrance to having a perfect place to celebrate your wedding!

Garden Parties

Event handlers strongly recommend a marquee hire if you are planning to host garden or outdoor parties. A marquee can encourage you to formulate innovative and imaginative ideas to create a variety and uniqueness to your event. If one of your purposes is to impress all your guests, then probably a marquee will help you in achieving this. You can choose to have a classical kind of party for a vintage feel or the modern one to fit the contemporary style and design. Always remember that whatever you prefer, you can have a well-established marquee to make an unforgettable memory.


People loves to attend mini-festivals as part of the socialization goals and culture of a certain place. Hence, if you are about to launch one, make sure that you get a hold of deciding to hire a marquee because there, you will be able to arrange on a festival setting with enough chairs, tables, dance floor, band or dj area, bar and other add-on layout.

Summer Cinema

Marquees are not just for parties but also, it is the most appropriate option to hold a summer cinema. You can have a fabulous way of having a film experience at your own expense with marquee for hire. Just make sure to make a comfortable space for each guests, enough seats, a working laptop, screen, popcorn  and perfect movies to start your summer cinema experience!

To this end, the most beautiful event starts with a remarkable venue so don’t miss to hire one in your next big event.

This Is Why You Are Doing Online Marketing Wrongly

I hope you don’t feel offended by the title. Instead, you should take this as an opportunity to improve your online marketing skills. It doesn’t matter if you are a marketer full time or a business owners who’s trying to get a hold on this vital aspect of every business out there. It doesn’t matter at all, because this article is going to fit them all.

Without nothing more to add, by the moment, it’s time to move on with this piece of content which is going to revolutionize the way you see and work with online marketing.

You Are Too Cheap:

No money, no win. If you want to make your online marketing a success, then you shouldn’t be too cheap. Of course, you don’t have to literally burn your cash away. All you have to do is to be a tad more generous with your marketing budget.

Of course, in the “beta testing” phase, you don’t have to spend a lot of money. But once things get onto the right track, you should not be afraid of spending a tad more cash into your marketing project, because it will eventually pay off greatly.

You Don’t Track Results:

best-ways-to-trackSeriously, if you want to do marketing like a real professional, then you have to track your results all the time. It will allow you to know what thing works and what doesn’t.

You should track, for example, where your traffic is coming from. So you can see from which sources you get the most traffic or which source of traffic brings you the best Return of Investment. Tracking your results is an essential part of internet marketing, because it will bring you a very detailed overview on what works and what doesn’t.

If you want to get the best results from your marketing campaigns, then all you need to do is to focus onto tracking results better. That’s why it’s important to work with programs like Google Analytics, so you can see where your traffic is coming from.

You Don’t Test:

Another reason on why so many people don’t do it as well as they could with online marketing is because they don’t test at all. If you want to improve your online marketing skills, then you need to test quite a lot. Last summer, PortableACNerd tested a lot of designs before finalizing on their current design, which is proven to be the most engaging one for their visitors.

Creativity is a main factor when it comes to marketing. And if you feel like you are short in creativity and imagination, then these are areas you need to work on. Because eventually these areas will give you an edge over the rest.

Online marketing is, somehow, like an art. Because creative matters a lot. That’s why we encourage you to start testing different things. The more you test, the more you will learn. So it’s also a nice way to acquire more experience. Because this will also help you to promote your services much better, because you will grab the attention from important business owners near you or overseas.